000			01841cam a2200325 a 4500
001			17221011
003			OSt
005			20211216155949.0
008			120321s2013 maua b 001 0 eng
010			_a 2012008760
020			_a9780273768395
020			_a0273768395
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHM1221.C88
082	0	0	_a659.2 _223
100	1		_aBroom, Glen M.
245	1	0	_aCutlip and Center's effective public relations. / _cGlen M. Broom, Bey-Ling Sha.
246	3	0	_aEffective public relations
250			_a11th ed.
260			_aBoston : _bPearson, _c2013.
300			_axxi, 431 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references and index.
505			_aContents: 1. Concept, practitioners, context and origins: Introduction to contemporary public relations -- Practitioners of public relations -- Organizational settings -- Historical origins and evolution -- 2. Foundations: Professionalism and ethics -- Legal considerations -- Theoretical underpinnings: adjustment and adaptation -- Communication theories and contexts -- Internal relations and employee communication -- External media and media relations -- 3. Management process: Step one: Defining public relations problems -- Step two: Planning and programming -- Step three: Taking action and communicating -- Step four: Evaluating the program -- 4. The Practice: Business and industry -- Government and politics -- Military public affairs -- Nonprofits and nongovernmental organizations -- Health care -- Education -- Associations and unions --
650		0	_aPublic relations.
700	1		_aSha, Bey-Ling.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c8306 _d15806