| 000 | 00960nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20211217154309.0 | ||
| 008 | 120530t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781138282063 | ||
| 040 | _cLC | ||
| 050 | _aHM1221.S77 | ||
| 082 | _a659.2 | ||
| 100 | _eSmith, Ronald D. | ||
| 245 |
_aStrategic planning for public relations. / _cRonald D. Smith. |
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| 250 | _a5th ed. | ||
| 260 |
_aLondon: _bRoutledge, _c2017. |
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| 300 |
_axxxiv, 540 p. _bill.; _c24 cm |
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| 505 | _aContents: 1. Formative research: Analyzing the situation -- Analyzing the organization -- Analyzing the publics -- 2. Strategy: Establishing goals and objectives -- Formulating action and response strategies -- Developing the message strategies -- 3. Tactics: Selecting communication tactics -- Implementing the strategic plan -- 4. Evaluating research: Evaluating the strategic plan -- | ||
| 653 |
_aPublic relations. _aStrategic planning. |
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| 942 |
_2lcc _cBK |
||
| 999 |
_c8312 _d15812 |
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