000 01766nam a22002657a 4500
003 OSt
005 20211219155326.0
008 140325b xxu||||| |||| 00| 0 eng d
020 _a9780073403212
020 _a0073403210
040 _cLC
050 _aHF5721.L37
082 _2dc23
_a651.7
100 _qLesikar, Ray
245 _aBusiness communication: connecting in a digital world. /
_cRay Lesikar, Kathryn Rentz, Paula Lentz
250 _a13th ed.
260 _aNew York:
_bMcGraw Hill,
_c2014.
300 _axxxix, 679 p.:
_bill.;
500 _aIncludes index.
505 _aContents: 1. Introduction: Understanding workplace communication -- Communicating across cultures -- 2. Fundamentals of business writing: Adapting your words to your readers -- Constructing clear sentences and paragraphs -- Writing for a positive effect -- 3. Basic patterns of business management: Choosing the best process and form -- getting to the point in good-news and neutral messages -- Maintaining goodwill in bad-news messages -- Making your case with persuasive messages and proposals -- Conducting a winning job campaign -- 4. Fundamentals of report writing: Preparing informative and influential business reports -- Choosing the right type of report -- Conducting research for decision makers -- Using visuals to make your point -- 5. Oral forms of business communication: Communicating effectively in meetings and conversations -- Delivering oral reports and business speeches -- 6. Elements of professionalism: technological proficiency and correctness: Leveraging technology for better writing -- Conveying professionalism through correctness --
650 _aCommunications
700 _qRentz, Kathryn
700 _qLentz, Paula
942 _2lcc
_cBK
999 _c8329
_d15829