000			01478cam a22003018a 4500
001			13653300
005			20210414113935.0
008			040713s2004 enk b 001 0 eng
010			_a 2004053302
020			_a0273686348 (pbk.)
040			_aDLC _cDLC
042			_apcc
050	0	0	_aHF1416.I8
082	0	0	_a658.8/4 _222
100	1		_aAlbaum, Gerald S.
245	1	0	_aInternational marketing and export management. / _cGerald Albaum, Edwin Duerr, Jesper Strandskov.
250			_a5th ed.
260			_aHarlow: _aNew York. : _bFinancial Times/Prentice Hall, _c2004.
300			_axi, 666 p.: _bill.; _c32cm
504			_aIncludes bibliographical references and index.
505			_aContents: International marketing and exporting -- Bases of international marketing -- The International environment -- Export market selection: definition and strategies -- Information for international market(ing) decisions -- Export market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- The Export order and physical distribution -- Organization of international marketing activities.
650		0	_aExport marketing _xManagement.
700	1		_aDuerr, Edwin.
700	1		_aStrandskov, Jesper.
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c837 _d8337