000			02476nam a22002777a 4500
003			OSt
005			20220112103619.0
008			140529b xxu||||| |||| 00| 0 eng d
020			_a0072320540
040			_cLC
050			_aHD31.N48
100			_aNickels, William G.
245			_aUnderstanding business. / _cWilliam G. Nickels, James M. McHugh, Susan M. McHugh
250			_a6th ed.
260			_aBoston: _bMcGraw hill, _c2002.
300			_axxxvii, 707 p. + [various pagings] : _bill.; _e1 CD-ROM (4 3/4 in)
500			_aIncludes index, glossary and references.
501			_aWith 1 CD-ROM (inside back cover)
505			_aContents: 1. Business trends: cultivating a business in diverse, global environments: Meeting the challenge of today's dynamic business environment -- Economics: the creation and distribution of wealth -- Competing in global markets -- Demonstrating ethical behavior and social responsibility -- 2. Business ownership: starting a small business: Forms of business ownership -- Entrepreneurship and starting a small business -- 3. Business management: empowering employees to satisfy customers: Management, leadership and employee empowerment -- Managing the move toward customer-driven business organizations -- Operations management (production) -- 4. Management of human resources: motivating employees to produce quality goods and services: Motivating employees and building self-managed teams -- Human resource management: finding and keeping the best employees -- Dealing with employee - management issues and relationships -- 5. Marketing: developing and implementing customer-oriented marketing plans: Marketing: customer and stakeholder relationship marketing -- Developing and pricing products and services -- Distributing products efficiently and competitively: supply chain management -- Promoting products using interactive and integrated marketing communication -- 6. Decision making: managing information: Using technology to mange information -- Understanding financial information and accounting -- 7. Managing financial resources: Financial management -- Securities markets: financing and investing opportunities -- Understanding money and financial institutions -- Managing personal finances: who wants to be a millionaire? --
653			_aIndustrial management
653			_aBusiness
653			_aBusiness -- Vocational guidance
700			_aMcHugh, James M.
700			_aMcHugh, Susan M.
942			_2lcc _cBK
999			_c8372 _d15872