000			01322nam a22002297a 4500
003			OSt
005			20220112144412.0
008			120227t xxu||||| |||| 00| 0 eng d
020			_a9781844801497
040			_cLC
050			_aHD62.4.S45
100			_qSegal- Horn, Susan
245			_aUnderstanding global strategy. / _cSusan Segal-Horn, David Faulkner
260			_aAndover, UK: _bCengage Learning, _c2010.
300			_axviii, 7503 p.: _bill.
500			_aIncludes glossary, bibliographic references and index.
505			_aContents: 1. The External world: The Nature of world trade -- Globalization, anti-globalization and regionalization -- Emerging economies -- The Information industries -- Small is valuable: BOPs and SMEs -- 2. The Contemporary organization of MNCs -- Traditional MNC structure frameworks -- How to organize MNCs: what matters now -- Strategic networks and the virtual corporation -- Co-operative strategies -- Global mergers and acquisitions -- 3. The Modern world: Cross-border culture: barriers and benefits -- Learning within MNCs -- Global strategy in services -- The Ethical MNC -- Reflections: final thoughts -- 4. Case studies --
650			_aInternational business enterprises _x Management.
653			_aStrategic planning.
700			_qFaulkner, David
942			_2lcc _cBK
999			_c8375 _d15875