000			02005nam a22002897a 4500
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020			_a9780324587043
020			_a032458704X
040			_cLC
050			_aHD30.4.I65
100			_qIreland, R. Duane
245			_aThe management of strategy: cases. / _cR. Duane Ireland, Robert E. Hoskisson, Michael A. Hitt
250			_a8th ed. _b(International student edition)
260			_aLondon: _bSouth-Western, _c2009.
300			_axx, 314 p.: _bill,
500			_a(Contains 24 case studies)
505			_aContents: 3M: Cultivating core competency -- A-1 lanes and the currency crisis of the East Asian tigers -- AMD vs. Intel: competitive challenges -- Boeing: redefining strategies to manage the competitive market -- Carrefour in Asia -- Dell: From a low-cost PC maker to an innovative company -- Ford motor company -- Jack Welch and Jeffrey Immelt: continuity and change in strategy, style and culture at GE -- The Home depot -- China's home improvement market: should home depot enter or will it have a late - mover (Dis)advantage? -- Huawei: Cisco's Chinese challenger -- ING DIRECT: Rebel in the banking industry -- JetBlue Airways: challenges ahead -- Lufthansa: going global, but how to manage complexity? -- Microsoft's diversification strategy -- Nestle: sustaining growth in mature markets -- An entrepreneur seeks the holy grail of retailing -- PSA Peugeot Criteon: Strategic alliances for competitive advantage? -- Sun microsystems -- Teleflex Canada: a culture of innovation -- Tyco international: a case of corporate malfeasance -- Vodafone: out of many, one -- Wal-Mart stores, Inc. (WMT) -- WD-40 company: The squeak, smell and dirt business (A) --
650			_aStrategic planning.
653			_aIndustrial management.
653			_aBusiness planning.
653			_a Marketing--Management.
700			_qHoskisson, Robert E.
700			_qHitt, Michael A.
942			_2lcc _cBK
999			_c8377 _d15877