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020 _a9781292018218
020 _a1292018216
040 _cLC
050 _aHD62.4.G85
100 _qGriffin, Ricky W.
_9742
245 _aInternational business: a managerial perspective. /
_cRicky W. Griffin, Michael W. Pustay
250 _a8th ed.
260 _aBoston:
_bPearson,
_c2015.
300 _a624 p.:
_bill.,
500 _aIncludes index.
505 _aContents: 1. The World's market places: An overview of international business -- Global marketplaces and business centers -- Legal, technological, accounting and political environments -- The role of culture -- Ethics and social responsibility in international business -- 2. The International environment: International trade and investment -- The International monetary system and the balance of payments -- Foreign exchange and international financial markets -- Formulation of national trade policies -- International cooperation among nations -- 3. Managing international business: International strategic management -- Strategies for analyzing and entering foreign markets -- International strategic alliances -- International organization design and control -- Leadership and employee behavior in international business -- 4. Managing international business operations: International marketing -- International operations management -- International financial management -- International human resource management and labor relations --
650 _vInternational business enterprises -- Management
_9762
653 _aInternational trade
700 _qPustay, Michael W.
_9743
942 _2lcc
_cBK
999 _c8413
_d15913