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020 _a0131432753
040 _cLC
050 _aHD62.4.W58
100 _qWild, John J.
245 _aInternational business: the challenges of globalization. /
_cJohn J. Wild, Kenneth L. Wild, Jerry C. Y. Han
250 _a3rd ed.
260 _aUpper Saddle River, NJ:
_bPearson,
_c2005.
300 _a500 p.:
_bill.,
500 _aIncludes index.
505 _aContents: 1. Global business environment: Globalization -- 2. National business environments: Cross-cultural business -- Politics and law in business -- Economic systems and development -- 3. International trade and investment: International trade -- Business-government trade relations -- Foreign direct investment -- Regional economic integration -- 4. The International financial system: International financial markets -- International monetary system -- 5. International business management: International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees --
653 _aInternational business enterprises -- Management
653 _aInternational trade
700 _qWild, Kenneth L.
700 _qHan, Jerry C. Y.
942 _2lcc
_cBK
999 _c8414
_d15914