000 01680nam a22002777a 4500
003 OSt
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008 120417t xxu||||| |||| 00| 0 eng d
020 _a9781337056878
020 _a1337056871
040 _cLC
050 _aHD70.U5.P68
100 _aPride, William M
245 _aBusiness Enterprise. /
_cWilliam M. Pride, Robert J. Hughes and Jack R. Kapoor
250 _a3rd ed.
260 _aLondon:
_bCengage,
_c2016.
300 _axiv, 462 + [various pagings] p.:
_bill.;
500 _aIncludes index.
505 _aContents: 1. The Environment of business: Exploring the world of business and economics -- Being ethical and socially responsible -- Exploring global business -- 2. Business ownership and entrepreneurship: Choosing a form of business ownership -- Small business, entrepreneurship and franchises -- 3. Management and organization: Understanding the management process -- Creating a flexible organization -- Producing quality goods and services -- 4. Human resources: Attracting and retaining the best employees -- Motivating and satisfying employees and teams -- 5. Marketing: Building customer relationships through effective marketing -- Creating and pricing products that satisfy customers -- Distributing and promoting products -- 6. Information, accounting and finance: Exploring social media and e-Business -- Using management and accounting information -- Mastering financial management --
650 _aIndustrial management
_xUnited States.
650 _aBusiness enterprises
_xUnited States.
650 _aBusiness.
700 _aHughes, Robert J.
700 _aKapoor, Jack R.
942 _2lcc
_cBK
999 _c8425
_d15925