| 000 | 01680nam a22002777a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20220118120724.0 | ||
| 008 | 120417t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781337056878 | ||
| 020 | _a1337056871 | ||
| 040 | _cLC | ||
| 050 | _aHD70.U5.P68 | ||
| 100 | _aPride, William M | ||
| 245 |
_aBusiness Enterprise. / _cWilliam M. Pride, Robert J. Hughes and Jack R. Kapoor |
||
| 250 | _a3rd ed. | ||
| 260 |
_aLondon: _bCengage, _c2016. |
||
| 300 |
_axiv, 462 + [various pagings] p.: _bill.; |
||
| 500 | _aIncludes index. | ||
| 505 | _aContents: 1. The Environment of business: Exploring the world of business and economics -- Being ethical and socially responsible -- Exploring global business -- 2. Business ownership and entrepreneurship: Choosing a form of business ownership -- Small business, entrepreneurship and franchises -- 3. Management and organization: Understanding the management process -- Creating a flexible organization -- Producing quality goods and services -- 4. Human resources: Attracting and retaining the best employees -- Motivating and satisfying employees and teams -- 5. Marketing: Building customer relationships through effective marketing -- Creating and pricing products that satisfy customers -- Distributing and promoting products -- 6. Information, accounting and finance: Exploring social media and e-Business -- Using management and accounting information -- Mastering financial management -- | ||
| 650 |
_aIndustrial management _xUnited States. |
||
| 650 |
_aBusiness enterprises _xUnited States. |
||
| 650 | _aBusiness. | ||
| 700 | _aHughes, Robert J. | ||
| 700 | _aKapoor, Jack R. | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c8425 _d15925 |
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