| 000 | 01071mam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 2328787 | ||
| 003 | OSt | ||
| 005 | 20210414113935.0 | ||
| 008 | 960329s1996 ohuab b 001 0 eng d | ||
| 020 | _a0324006381 | ||
| 035 | _a(OCoLC)ocm34490794 | ||
| 040 |
_aAAM _cAAM |
||
| 090 | _aHF5415.L17 | ||
| 100 | 1 | _aLamb, Charles W. | |
| 245 | 1 | 0 |
_aMarketing. / _cCharles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel |
| 250 | _a5th ed. | ||
| 260 |
_aCanada : _bThomson, _cc1999. |
||
| 300 |
_aliii, 773 p. : _bill. (chiefly col.), col. maps ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | _aContents: The World of marketing -- Analyzing marketing opportunities -- Product decisions -- Distribution decisions -- Integrated marketing communications -- Pricing decisions -- Technology-driven marketing. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aHair, Joseph F. | |
| 700 | 1 | _aMcDaniel, Carl D. | |
| 700 | 1 |
_aLamb, Charles W. _tPrinciples of marketing. |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c843 _d8343 |
||