000			00801nam a22001817a 4500
008			120509t xxu||||| |||| 00| 0 eng d
020			_a0894262297
050			_aHF5415.C55
100			_aClarke, Darral G.
245			_aMarketing analysis and decision making:text and cases with spredsheets. / _cDarral G. Clarke
250			_a2nd. ed.
260			_aBoston: _bBoyd & fraser Publishing Company, _c1995.
300			_axvi, 391 p.: _bill.; _c30cm
500			_aIncludes index.
505			_aContents: The Problem & opportunity -- An Introduction to analytical decision making -- Early new product development -- Pre-test marker testing & product modification -- Test marketing -- Market mix management -- An Approach to analytic marketing decision making.
650			_aMarketing
942			_2lcc _cBK
999			_c844 _d8344