000			02077cam a2200373 i 4500
001			18777682
003			OSt
005			20220120110033.0
008			150910s2016 njua b 001 0 eng
010			_a 2015033007
020			_a9781119129967 (cloth)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aTX911.3.R3.M35
082	0	0	_a910.46068 _223
100	1		_aMcGuire, Kelly Ann.
245	1	0	_aHotel pricing in a social world: driving value in the digital economy. / _cKelly A. McGuire
264		1	_aHoboken, New Jersey: _bJohn Wiley & Sons, Inc., _c2016.
300			_axxii, 329 p.: _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	0		_aThe Wiley & SAS business series
504			_aIncludes bibliographical references and index.
505			_aContents: 1. New analytics for a new environment: the evolution of hotel revenue management analytics, technology and data: The Social world has changed revenue management forever -- Demystifying price optimization -- Big data, big analytics and revenue management -- 2. The Expanding role of revenue management: Hotel pricing in a asocial world: price, UGC and buying behavior -- Integrating revenue management and marketing -- Total hotel revenue management -- 3. The Future of revenue management: pricing as a business strategy: Pricing as a strategic tool -- The Path to personalization: revenue management's contribution to the new guest experience -- The Future of revenue management --
650		0	_aHotels _xRates.
650		0	_aOnline social networks _xEconomic aspects.
650		0	_aElectronic commerce.
650		0	_aRevenue management.
776	0	8	_iOnline version: _aMcGuire, Kelly Ann. _tHotel pricing in a social world _dHoboken, New Jersey : John Wiley & Sons, Inc., [2016] _z9781119192411 _w(DLC) 2015035733
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c8448 _d15948