000 02349cam a2200325 a 4500
001 1163621
005 20210414113936.0
008 960729s1996 nyua b 001 0 eng
010 _a 96034245
020 _a0471143146 (cloth : alk. paper)
040 _aDLC
_cDLC
_dDLC
043 _an-us---
050 0 0 _aHF5386.G779
082 0 0 _a338.7/0973
_220
100 1 _aGross, Daniel,
_d1967-
245 1 0 _aForbes greatest business stories of all time. /
_cby Daniel Gross and the editors of Forbes magazine.
260 _aNew York :
_bJ. Wiley & Sons,
_cc1996.
300 _avi, 362 p. :
_bill. ;
_c24 cm.
500 _a"Byron Preiss Visual Publications book."
504 _aIncludes bibliographical references (p. [352]-357) and index.
505 _aContents: Robert Moriss: America's first financier -- Cyrus McCormick's reaper and the industrialization of farming -- John D. Rockefeller and the modern corporation -- J.P Morgan saves the country -- Henry Ford and the Model T -- Charles Merrill and the Democratization of stock ownership -- David Sarnoff, RCA and the rise of broadcasting -- Walt Disney and his family- entertainment empire -- John H. Johnson: finding the black consumer -- David Ogilvy and the creation of modern advertising -- Ray Kroc, McDonald's and the fast- food industry -- Betting the company: Joseph Wilson and the Xerox 914 -- Amercian express and the Charge card -- Mary kay Ash and her corporate culture for women -- Intel's mircoprocessor and the computer revolution -- Sam Walton, Wal- Mart and the discounting of America -- William Mcgowan and MCL: a new world of telecommunications -- The Turnaround at Harley- Davidson -- Kohlberg Kravis Roberts & co. and the Leveraged buyout -- William Gates and the Dominance of microsoft.
650 0 _aSuccess in business
_zUnited States
_xCase studies.
730 0 _aForbes.
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/bios/wiley041/96034245.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/wiley031/96034245.html
856 4 _3Table of Contents
_uhttp://www.loc.gov/catdir/toc/onix01/96034245.html
906 _a7
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