000			01768cam a2200313 a 4500
001			2068883
003			OSt
005			20210414113936.0
008			940524s1994 enka b 001 0 eng
010			_a 94020949
020			_a0415089840
020			_a0415089859 (pbk.)
040			_aDLC _cDLC _dDLC
050	0	0	_aHF1416.P49
082	0	0	_a658.8/48 _220
100	1		_aPhillips, Chris, _d1941-
245	1	0	_aInternational marketing strategy :analysis, development, and implementation. / _cChris Phillips, Isobel Doole, and Robin Lowe.
260			_aLondon ; _aNew York : _bInt. Thomson Business Press, _c1994.
300			_axx, 508 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references and index.
505			_aContents: Analysis: An Introduction to international marketing -- The International trading environment -- Market considerations in the international environment -- International marketing research and opportunity analysis -- Development of international marketing strategies: International marketing planning and organization -- International marketing strategies -- Market entry strategies -- International product management -- Approaches to implementation: The Management of international marketing communications -- The Management of international distribution and logistics -- Pricing for international -- Implications for international marketing strategies.
650		0	_aExport marketing _xManagement.
650		0	_aExport marketing _xManagement _xCase studies.
700	1		_aDoole, Isobel.
700	1		_aLowe, Robin, _d1945-
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cBK
999			_c848 _d8348