000			01767nam a22002417a 4500
003			OSt
005			20220126105920.0
008			111102t xxu||||| |||| 00| 0 eng d
020			_a9781118273210
040			_cLC
050			_aHF5414.H56
082			_a658.8/72
100			_qHinchcliffe, Dion
245			_aSocial business by design : transformative social media strategies for the connected company. / _cDion Hinchcliffe and Peter Kim
260			_aSan Francisco: _bJossey-Bass, A Wiley Imprint, _c2012.
300			_aIx, 240 p. : _bill. ;
500			_aIncludes index.
505			_aContents: Adapting organizations to the twenty-first century: Social media: drivers of global business opportunity -- Social media: a way of life, a way of business -- Who's winning in social business and why -- The Global business transition to social media -- How business will make the transition -- The techniques of social business: Social media marketing -- Social product development -- Crowdsourcing: community-powered workforces -- Social customer relationship management and customer communities: social customer care -- Social business ecosystems: engaging with business partners -- Workforce engagement: creating a connected company using social business -- Social business supporting capabilities -- Social business design and strategy: Identifying priorities and planning -- Building blocks: the elements of social business -- Business cases, pilots, return on investment and value: tying the together -- Building a social business strategy: the outputs -- Getting started with social business -- Maturity: the social business unit --
653			_aSocial media -- Marketing
653			_aStrategic planning
700			_qKim, Peter
942			_2lcc _cBK
999			_c8484 _d15984