000			02054cam a22003854i 4500
001			17666139
003			OSt
005			20220126135239.0
008			130320s2014 ctua 001 0 eng
010			_a 2013935706
020			_a9781285420929
020			_a1285420926
040			_aDLC _beng _erda _cLC
042			_apcc
050	0	0	_aHD30.22.M32
100	1		_aMcGuigan, James R.
245	1	0	_aManagerial economics: applications, strategy, and tactics. / _cJames R. McGuigan, R. Charles Moyer and Frederick H. deB. Harris.
250			_a13th ed.
264		1	_aStamford: _bCENGAGE Learning, _c2014.
300			_axxiv, 676 pages [+ various pagings] : _billustrations ; _c27 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aTwelfth edition was published: Mason, Ohio : South-Western CENGAGE Learning, c2011.
500			_aIncludes index.
505			_aContent: Introduction: Introduction and goals of the firm -- Fundamental economic concepts -- Demand and forecasting: Demand analysis -- Estimating demand -- Business and economic forecasting -- Managing in the global economy -- Production and cost: Production economics -- Cost analysis -- Applications of cost theory -- Pricing and output decisions: strategy and tactics: Prices, output and strategy: pure and monopolistic competition -- Price and output determination: monopoly and dominant firms -- Price and output determination: oligopoly -- Best-practice tactics: game theory -- Pricing techniques -- Organizational architecture and regulation: Contacting, governance and organizational form -- Government regulation -- Long-term investment analysis --
650		0	_aManagerial economics.
650		0	_aManagerial economics _vProblems, exercises, etc.
700	1		_aMoyer, R. Charles,
700	1		_aHarris, Frederick H. deB.
906			_a7 _bcbc _corigcop _d3 _eepcn _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c8489 _d15989