| 000 | 02062cam a22003614a 4500 | ||
|---|---|---|---|
| 001 | 13981818 | ||
| 003 | OSt | ||
| 005 | 20220127104722.0 | ||
| 008 | 050525s2006 maua b 001 0 eng | ||
| 010 | _a 2005050520 | ||
| 020 | _a9780077129972 | ||
| 020 | _a0077129970 | ||
| 035 | _a(OCoLC)ocm60557595 | ||
| 040 |
_aDLC _cDLC _dYDX _dBAKER _dNLGGC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 | _aHD30.4.B65 |
| 082 | 0 | 0 |
_a658/.0072 _222 |
| 084 |
_a85.03 _2bcl |
||
| 100 | _qBlumberg, Boris | ||
| 245 | 1 | 0 |
_aBusiness research methods. / _cBoris Blumberg, Donald R. Cooper, Pamela S. Schindler. |
| 250 | _a3rd European ed. | ||
| 260 |
_aMaidenhead, England: _bMcGraw-Hill, _c2011. |
||
| 300 |
_axix, 503 p. : _bill. ; |
||
| 504 | _aIncludes index. | ||
| 505 | _aContents: Essentials of research: The nature of business and management research -- The research process and proposal -- Literature review -- Ethics in business research -- Research methods: Quantitative and qualitative research -- Sampling strategies -- Survey research -- Secondary data and archival sources -- Case studies, qualitative interviews and focus groups -- Observation -- Content analysis and other qualitative approaches -- Experimentation -- Research instruments: Measurement and scales -- Fieldwork: questionnaires and responses -- Writing up and presenting research outcomes -- Statistical background: Data preparation and description -- Exploring, displaying and examining data -- Hypothesis testing -- Measures of association -- Multivariate analysis: an overview -- | ||
| 538 | _aSystem requirements: PV w/Pentium based processor; Microsoft Windows 98/2000/XP; Microsoft Windows Internet Explorer 5.5 as default browser, Microsoft Office or equivalent. | ||
| 650 | 0 |
_aIndustrial management _xResearch. |
|
| 700 | _qDonald R. Cooper | ||
| 700 | _qSchindler, Pamela S. | ||
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c8492 _d15992 |
||