000 02062cam a22003614a 4500
001 13981818
003 OSt
005 20220127104722.0
008 050525s2006 maua b 001 0 eng
010 _a 2005050520
020 _a9780077129972
020 _a0077129970
035 _a(OCoLC)ocm60557595
040 _aDLC
_cDLC
_dYDX
_dBAKER
_dNLGGC
_dDLC
042 _apcc
050 0 0 _aHD30.4.B65
082 0 0 _a658/.0072
_222
084 _a85.03
_2bcl
100 _qBlumberg, Boris
245 1 0 _aBusiness research methods. /
_cBoris Blumberg, Donald R. Cooper, Pamela S. Schindler.
250 _a3rd European ed.
260 _aMaidenhead, England:
_bMcGraw-Hill,
_c2011.
300 _axix, 503 p. :
_bill. ;
504 _aIncludes index.
505 _aContents: Essentials of research: The nature of business and management research -- The research process and proposal -- Literature review -- Ethics in business research -- Research methods: Quantitative and qualitative research -- Sampling strategies -- Survey research -- Secondary data and archival sources -- Case studies, qualitative interviews and focus groups -- Observation -- Content analysis and other qualitative approaches -- Experimentation -- Research instruments: Measurement and scales -- Fieldwork: questionnaires and responses -- Writing up and presenting research outcomes -- Statistical background: Data preparation and description -- Exploring, displaying and examining data -- Hypothesis testing -- Measures of association -- Multivariate analysis: an overview --
538 _aSystem requirements: PV w/Pentium based processor; Microsoft Windows 98/2000/XP; Microsoft Windows Internet Explorer 5.5 as default browser, Microsoft Office or equivalent.
650 0 _aIndustrial management
_xResearch.
700 _qDonald R. Cooper
700 _qSchindler, Pamela S.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c8492
_d15992