000			01441nam a22002057a 4500
008			120510t xxu||||| |||| 00| 0 eng d
020			_a0070218978 9780070218970
050			_aHF5415. Et91
100			_aEtzel, Michael J.
245			_aInternet exercises to accompany marketing. / _cMichael J Etzel; Bruce J Walker; William J Stanton; Joshua Pincus
260			_aNew York : _bMcGraw-Hill, _c1997.
300			_a 106 p.; _bill.: _c29cm
500			_aIncludes index.
505			_aContents: Introduction -- The Field of marketing -- The Dynamic marketing environment -- Strategic marketing planning -- Marketing research and information -- Consumer markets and buying behavior -- Business markets and buying behavior -- Market segmentation and target-market strategies -- Product planning and development -- Product-mix strategies -- Brands, packaging and other product features -- Price determination -- Pricing strategies -- Channels of distribution -- Retailing -- Wholesaling and physical distribution -- The Promotional program -- Personal selling and sale management -- Advertising, sales promotion and public relations -- Services marketing by for- profit and nonprofit organisations -- International marketing -- Marketing implementation and evaluation -- Marketing: appraisal and prospects.
650			_aMarketing.
700			_aStanton William J
700			_aPincus Joshua
700			_aWalker Bruce J
942			_2lcc _cBK
999			_c853 _d8353