000			01969cam a22003018a 4500
001			14169112
003			OSt
005			20220201163500.0
008			051115s2006 nju b 001 0 eng
010			_a 2012017351
020			_a9780273768562
040			_aDLC _cLC
042			_apcc
050	0	0	_aHF5429.B45(12e)
082	0	0	_a658.8/7 _222
100	1		_aBerman, Barry. _d2013.
245	1	0	_aRetail management: a strategic approach. / _cBarry Berman, Joel R. Evans.
250			_a12th ed.
260			_aBoston : _bPearson, _c2013.
300			_a589 p.: _bill.; _c28 cm.
500			_aIncludes indexes and glossary.
505			_aContents: 1. An Overview of strategic retail management: An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- 2. Situation analysis: Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based and other forms of nontraditional retailing -- 3. Targeting customers and gathering information: Identifying and understanding consumers -- Information gathering and processing in retailing -- 4. Choosing a store location: Trading-area analysis -- Site selection -- 5. Managing a retail business: Retail organization and human resource management -- Operations management: Financial dimensions -- Operations management: operational dimensions -- 6. Merchandise management and pricing: Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- 7. Communicating with the customer: Establishing and maintaining a retail image -- Promotional strategy -- 8. Putting it all together: Integrating and controlling the retail strategy --
650		0	_aRetail trade _xManagement.
700	1		_aEvans, Joel R.
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c8540 _d16040