000			00632nam a22001817a 4500
008			120510t xxu||||| |||| 00| 0 eng d
020			_a007710708X 9780077107086
050			_aHF5415.J5
100			_aJobber, David
245			_aPrinciples and practice of marketing. / _c David Jobber
250			_a4th
260			_aLondon; _bMcGraw- Hill _c2004.
300			_axxiv, 942 p.: _bill.; _c30cm
500			_aIncludes index.
505			_aContents: Fundamentals of modern marketing thought -- Marketing mix decisions -- Competition and marketing -- Marketing implementation and application.
650			_amarketing.
942			_2lcc _cBK
999			_c855 _d8355