000			01039nam a22001817a 4500
008			120510t xxu||||| |||| 00| 0 eng d
020			_a1861521472 9781861521477
050			_aHF5415.F84
100			_aFrain, John
245			_aIntroduction to marketing. / _cJohn Frain
250			_a 4th ed.
260			_aLondon : _bPitman, _c1994.
300			_aix, 444 p. : _b ill. ; _c25 cm.
500			_aIncludes index.
505			_aContents: Marketing -- Organizational strategy -- Marketing in its context, part 1& 2 -- The Preparation element, part 1& 2 -- The Strategic formula element 2: products and processes, services and ideas -- The Strategic formula element 3: prices and pricing strategy -- The Strategic formula element 4: distribution- function and strategy -- The Strategic formula element 5: promotion-functon and strategy -- The Strategic formula element 6: people -- The Broader base of marketing -- Thoughts on forecasting and marketing planning -- Marketing in the new millennium.
650			_amarketing
942			_2lcc _cBK
999			_c856 _d8356