000			00786nam a22001937a 4500
008			120510t xxu||||| |||| 00| 0 eng d
020			_a0324185103
050			_aHF5415.B63
100			_a Boone, Louis E.
245			_aContemporary marketing. / _cLouis E Boone; David L Kurtz
250			_a11th ed
260			_aMason, Ohio : _bThomson South-Western, _c2004.
300			_axliv, 599 p.: _bill.; _c28cm.
500			_aIncludes index.
505			_aContents: Designing customer-oriented marketing strategies -- Managing technology and information to achieve marketing success -- Market segmentation and customer behavior -- Product strategy -- Pricing strategy -- Distribution strategy -- Promtional strategy.
650			_aMarketing.
700			_aKurtz David L
942			_2lcc _cBK
999			_c863 _d8363