000			01818pam a2200301 a 4500
001			3487187
005			20210414113937.0
008			940711s1995 nyua b 001 0 eng
010			_a 94022706
020			_a0070134472
040			_aDLC _cDLC _dDLC
050	0	0	_aHF1416.D68
082	0	0	_a658.8/48 _220
100	1		_aDouglas, Susan P.
245	1	0	_aGlobal marketing strategy. / _cSusan P. Douglas, C. Samuel Craig.
250			_aInternational ed.
260			_aNew York : _bMcGraw-Hill, _c1995.
300			_axx, 554 p. : _bill. ; _c24 cm.
440		0	_aMcGraw-Hill series in marketing
504			_aIncludes bibliographical references and indexes.
505			_aContents: Introduction -- Global marketing strategy -- Phases in the evolution of global marketing strategy -- Information for global marketing decisions -- Initial market entry strategies : First steps to globalization -- Defining global competitive advantage -- Market selection decisions: timing and sequencing of entry -- Modes of entry into global markets -- Market expansion strategies: establishing direction for local market expansion -- Positioning and segmentation -- Tailoring programs to local markets -- Implementing market expansion strategies -- Global rationalization : Globalizing market strategy -- Charting direction in global markets -- Developing global competitive strategy -- Developing the corporate infrastructure for global marketing -- Dynamics of globalization: The Global imperative -- Cases.
650		0	_aExport marketing _xManagement.
650		0	_aExport marketing _xManagement _xCase studies.
700	1		_aCraig, C. Samuel.
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cBK
999			_c864 _d8364