| 000 | 01022cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 4454759 | ||
| 005 | 20210414113937.0 | ||
| 008 | 950317s1996 txua b 001 0 eng | ||
| 010 | _a 95068473 | ||
| 020 | _a0030106494 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 | _aHF1416.C948 |
| 082 | 0 | 0 |
_a658.8/48 _220 |
| 100 | 1 | _aCzinkota, Michael R. | |
| 245 | 1 | 0 |
_aGlobal marketing. / _cMichael R. Czinkota, Ilkka A. Ronkainen. |
| 260 |
_aFort Worth, TX : _bDryden Press, _c1996. |
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| 300 |
_a648 p. : _bill. ; _c26 cm. |
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| 440 | 4 | _aThe Dryden Press series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aContents: An Overview -- The Global marketing environment -- Developing global readiness -- Global marketing strategy. | ||
| 650 | 0 | _aExport marketing. | |
| 700 | 1 | _aRonkainen, Ilkka A. | |
| 906 |
_a7 _bcbc _corignew _d2 _eopcn _f19 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
_c866 _d8366 |
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