000			01515nam a22001697a 4500
005			20210414113937.0
008			120514t xxu||||| |||| 00| 0 eng d
020			_a0078303974
050			_aHF5415.F22
100			_aFarese, Lois Schneider.
245			_aMarketing esentials. / _cLous Schneider Farese, Grady Kimbrell and Carl A. Woloszyk.
260			_aNew York: _bMcGraw-Hill, _c2003.
300			_axxviii, 772 p: _bill _c27.5 cm
500			_aIncludes Index.
505			_aContents: Marketing is all around us -- Basic marketing concepts -- The Free enterprise system -- Global economies -- Business and social responsibility -- International trade -- Basic math skills -- Communication skills -- Computer applications and skills -- Interpersonal skills -- Management skills -- Preparing for the sale -- Initiating the sale -- Presenting the product -- Closing the sale -- Using math in sales -- Promotional concepts and strategies -- Visual merchandising and display -- Advertising -- Preparing print advertisements -- Channels of distribution -- Physical distribution -- Purchasing -- Stock handling and inventory control -- Price planning -- Pricing strategies -- Pricing math -- Marketing research -- Conducting marketing research -- Product planning -- Branding , packaging and labeling -- Extended product features -- Entrpreneurial concepts -- Risk management -- Developing a business plan -- Financing the business -- Identifying career opportunities -- Finding and applying for a job.
942			_2lcc _cBK
999			_c875 _d8375