000			02016cam a22003014a 4500
001			13915680
005			20210414113938.0
008			050330s2006 maua b 001 0 eng
010			_a 2005043864
020			_a0072935898 (alk. paper)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415 _b.M378 2006
082	0	0	_a658.8 _222
100	1		_aPerreault, William D.
245	1	0	_aEssentials of marketing :a global-managerial approach. / _cWilliam D. Perreault, Jr., E. Jerome McCarthy.
250			_a10th ed.
260			_aBoston, Mass. : _bMcGraw-Hill/Irwin, _cc2006.
300			_axl, 638 p. : _bcol. ill. ; _c28 cm. +
440		0	_aMcGraw-Hill/Irwin series in marketing
504			_aIncludes bibliographical references and indexes.
505			_aContents: Marketing's value to consumers, firms and society -- Marketing strategy planning -- Focusing marketing strategy with segmentation and positioning -- Evaluating opportunities in the changing marketing environment - Final consumers and their buying behavior -- Business and organizational customers and their buying behavior -- Improving decisions with marketing information -- Elements of product planning for goods and services -- Product management and new-product development -- Place and development of channel systems -- Retailers, wholesalers and their strategy planning -- Promotion - introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion -- Pricing objectives and policies -- Price setting in the business world -- Developing innovative marketing plans: appraisal and challenges -- Apendix A: Economics fundamentals -- Appendix B: Marketing arithmetic -- Appendix C: Carreer planning in marketing.
650		0	_aMarketing.
700	1		_aMcCarthy, E. Jerome _q(Edmund Jerome)
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c879 _d8379