000			03601cam a2200421 i 4500
001			17945643
003			OSt
005			20220225100313.0
008			131118s2015 nyua 001 0 eng
010			_a 2013042880
020			_a9780078021695 (hardback)
020			_a0078021693 (hardback)
040			_aDLC _beng _cLC _erda _dDLC
042			_apcc
050	0	0	_aHB171.5.F73
082	0	0	_a338.5 _223
084			_aBUS044000 _2bisacsh
100	1		_aFrank, Robert H.
245	1	0	_aMicroeconomics and behavior. / _cRobert H. Frank.
250			_a9th ed.
264		1	_aNew York: _bMcGraw-Hill Education, _c2015.
300			_axix, 631 p. : _billustrations (some colored) ; _c29 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aIncludes index.
505	8		_aIntroduction: Thinking Like an economist -- Supply and demand -- The Theory of consumer behavior: Rational consumer choice -- Individual and market demand -- Applications of rational choice and demand theories -- The Economics of information and choice under uncertainty -- Departures from standard rational choice models (with and without regret) -- The Theory of the firm and market structure: Production -- Costs -- Perfect competition -- Monopoly -- A Game-Theoretic approach to strategic behavior -- Oligopoly and monopolistic competition -- Factor markets: Labor -- Capital -- General equilibrium and welfare: Externalities, property rights, and the Coase theorem -- General equilibrium and market efficiency -- Government --
520			_a"Robert Frank's Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economic analysis and human behavior. Core analytical tools are embedded in a uniquely diverse collection of examples and applications to illuminate the power and versatility of the economic way of thinking. Students are encouraged to become "Economic Naturalists" who see the mundane details of ordinary existence in a sharp new light"-- _cProvided by publisher.
520			_a"My goal in writing Microeconomics and Behavior was to produce an intellectually challenging text that would also be accessible and engaging to students. Microeconomics and Behavior develops the core analytical tools with patience and attention to detail. At the same time, it embeds these tools in a uniquely diverse collection of examples and applications to illuminate the power and versatility of the economic way of thinking. In more than 40 years of teaching, I have found no more effective device for developing intuition than to train students to become "Economic Naturalists." Studying biology enables people to observe and marvel at many details of life that would otherwise have escaped notice. In much the same way, studying microeconomics can enable students to see the mundane details of ordinary existence in a sharp new light. Throughout the text, I try to develop intuition by means of examples and applications drawn from everyday experience. Microeconomics and Behavior teaches students to see each feature of the manmade landscape as the reflection of an implicit or explicit cost-benefit calculation"-- _cProvided by publisher.
650		0	_aMicroeconomics.
650		0	_aEconomic man.
650		0	_aSelf-interest.
650		0	_aConsumer behavior.
650		7	_aBUSINESS & ECONOMICS / Economics / Microeconomics. _2bisacsh
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c8803 _d16303