000			01177cam a2200289 a 4500
001			11955450
005			20210414113938.0
008			000327s2001 txua b 001 0 eng
010			_a 00102808
020			_a0030211042
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5415.2.C49
082	0	0	_a658.8/3 _221
100	1		_aChurchill, Gilbert A.
245	1	0	_aBasic marketing research. / _cGilbert A. Churchill, Jr.
246	3	0	_aMarketing research
250			_a4th ed.
260			_aFort Worth : _bDryden Press, _cc2001.
300			_axvii, 830 p. : _bill. (some col.) ; _c29 cm.
440		4	_aThe Dryden Press series in marketing
504			_aIncludes bibliographical references and index.
505			_aContents: Introduction to marketing research and problem definition -- Research design -- Data collection methods -- Data collection forms -- Sampling and data collection -- Data analysis -- Research Reports -- Epilogue -- Appendix.
650		0	_aMarketing research.
906			_a7 _bcbc _corignew _d2 _eepcn _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c881 _d8381