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020			_a0030211093
035			_a(OCoLC)ocm42623436
040			_aUKM _cUKM _dEYE _dDLC
042			_alccopycat
050	0	0	_aHF5415.M34
082	0	0	_a658.8 _221
245	0	0	_aMarketing :best practices. / _cMichael R. Czinkota ... [et al.].
260			_aFort Worth ; _bDryden, _cc2000.
300			_axxvii, 657 p. : _bill. ; _c29 cm.
440		4	_aThe Dryden Press series in marketing
504			_aIncludes bibliographical references and indexes.
505			_aContents: Introduction - marketing environment: Introduction to marketing -- The Marketing environment and social responsibility -- International marketing -- Understanding the market: Marketing research and information systems -- Consumer behavior -- Business-to-business marketing -- Marketing segmentation and target market -- Product: Product decisions and marketing's role in new product development -- Services marketing -- Distribution: Marketing channels and distribution -- Retailing and wholesaling -- Integrated marketing communications: Integrated marketing communications: advertising, promotions and other tools -- Personal selling and sales management -- Pricing: Pricing strategies and determination -- The Future of marketing: Marketing on the internet -- Appendix 1: Planning for marketing decisions -- Appendix 2: Careers in marketing.
650		0	_aMarketing.
700	1		_aCzinkota, Michael R.
906			_a7 _bcbc _ccopycat _d3 _encip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c883 _d8383