000			01616cam a2200301 a 4500
001			16385718
003			OSt
005			20220303125419.0
008			100810s2012 nyua b 000 0 eng
010			_a 2010033355
020			_a9780205770885
020			_a0205770886
040			_aDLC _cLC _dDLC
050	0	0	_aHM1221.W55
082	0	0	_a659.2 _222
100			_qWilcox, Dennis L
245	0	0	_aPublic relations: strategies and tactics. / _cDennis L. Wilcox, Glen T. Cameron.
250			_a10th ed.
260			_aBoston: _bPearson, _c2012.
300			_axxx, 594 p. : _bcol. ill. ; _c26 cm.
504			_aIncludes bibliographical references (p.[575]-581) and index.
505			_aContents: Role: What is public relations -- The evolution of public relations -- Ethics and professionalism -- Public relations departments and firms -- Process: Research -- Program planning -- Communication -- Evaluation -- Strategy: Public opinion and persuasion -- Conflict management: dealing with issues, risks and crises -- Reaching diverse audiences -- Public relations and the law -- Tactics: The internet and social media -- Preparing materials for mass media -- Radio and television -- Meetings and events -- Application: Corporations -- Entertainment, sports and tourism -- Politics and government -- Global public relations -- Nonprofit, health and education --
650		0	_aPublic relations.
700	1		_aCameron, Glen T.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c8881 _d16381