| 000 | 01369cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 4506245 | ||
| 005 | 20210414113939.0 | ||
| 008 | 980421s1999 ohua b 001 0 eng | ||
| 010 | _a 98018863 | ||
| 020 | _a0538882158 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 | _aHF5415.Z54 |
| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 | _aZikmund, William G. | |
| 245 | 1 | 0 |
_aMarketing. / _cWilliam G. Zikmund, Michael d'Amico. |
| 250 | _a6th ed. | ||
| 260 |
_aCincinnati, Ohio : _bSouth-Western College Pub., _cc1999. |
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| 300 |
_axxix, 701 p. : _bcol. ill. ; _c29 cm. + |
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| 504 | _aIncludes bibliographical references (p. 672-683) and indexes. | ||
| 505 | _aContents: Introduction -- Analysis of market and buyer behavior -- Product strategy for global competition -- Distribution strategy -- Integrated marketing communications -- Pricing strategy -- Appendiix. | ||
| 538 | _aSystem requirements for accompanying computer disc: RAM 8MB; Processor 486sx, 33mhz; Hard drive 160 MB; QuickTime 2.0 or better (supplied on CD-ROM; CD-ROM drive double speed or better; Sound card 16-bit digital sound; Video display 640x480 pixels, 256 colors. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aD'Amico, Michael. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
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| 999 |
_c889 _d8389 |
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