000			01129cam a2200313 a 4500
001			3514330
005			20210414113939.0
008			950612s1995 enka b 001 0 eng
010			_a 95163576
020			_a0750609974
040			_aDLC _cDLC _dDLC
050	0	4	_aHF5415.W5476
082	0	0	_a658.8 _220
100	1		_aWilmshurst, John.
245	1	4	_aThe fundamentals and practice of marketing. / _cJohn Wilmshurst.
250			_a3rd ed.
260			_aLondon ; _aBoston : _bButterworth-Heinmann, _c1995.
300			_aviii, 324 p. : _bill. ; _c24 cm.
500			_a"Published on behalf of the Institute of Marketing and the CAM Foundation."
504			_aIncludes bibliographies and index.
505			_aContents: The Fundamentals of marketing -- The Practice of marketing.
650		0	_aMarketing.
710	2		_aInstitute of Marketing.
710	2		_aCAM Foundation.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1117/95163576-d.html
906			_a7 _bcbc _corignew _d3 _encip _f19 _gy-gencatlg
942			_2lcc _cBK
999			_c890 _d8390