| 000 | 01110pam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 4925795 | ||
| 005 | 20210414113939.0 | ||
| 008 | 950719s1996 mnua b 001 0 eng | ||
| 010 | _a 95031322 | ||
| 020 | _a0314071458 (Soft : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 | _aHF5415.Z528 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 | _aZikmund, William G. | |
| 245 | 1 | 0 |
_aBasic marketing. / _cWilliam G. Zikmund, Michael D'Amico. |
| 260 |
_aMinneapolis/St. Paul : _bWest Pub. Co., _cc1996. |
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| 300 |
_axxv, 369 p. : _bill. ; _c26 cm. |
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| 504 | _aIncludes bibliographical references (p. 325-336) and index. | ||
| 505 | _aContents: Introduction -- Analysis of market and consumer behavior -- Market strategy for global competition -- Product strategy -- Distribution strategy -- Promotion strategy -- Pricing strategy. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aD'Amico, Michael. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
_c891 _d8391 |
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