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| 010 | _a 00039933 | ||
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| 050 | 0 | 0 | _aHF5415.P2343 |
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_a658.8 _221 |
| 100 | 1 | _aPalmer, Adrian. | |
| 245 | 1 | 0 |
_aPrinciples of marketing. / _cAdrian Palmer. |
| 260 |
_aOxford ; _aNew York : _bOxford University Press, _c2000. |
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| 300 |
_axx, 644 p. : _bill. ; _c25 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aContents: Marketing: the fundamentals -- Understanding customers -- Developing the marketing mix -- Bringing it together -- Glossary. | ||
| 650 | 0 | _aMarketing. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0610/00039933-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0610/00039933-t.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0724/00039933-b.html |
| 906 |
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