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_a658.8/3 _221 |
| 100 | 1 | _aZikmund, William G. | |
| 245 | 1 | 0 |
_aExploring marketing research. / _cWilliam G. Zikmund. |
| 250 | _a8th ed. | ||
| 260 |
_aAustralia ; _a[Cincinnati, Ohio] : _bThomson/South-Western, _cc2003. |
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| 300 |
_axxi, 744 p. : _bchiefly col. ill. ; _c28 cm. |
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| 500 | _aVarious multi-media instructional materials, including a web site, are available to supplement the text. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aContents: Introduction -- Beginning stages of the research process -- Research designs for collecting primary data -- Measurement concepts -- Sampling and fieldwork -- Data analysis and presentation -- Comprehensive cases with computerized databases. | ||
| 650 | 0 | _aMarketing research. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
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