000			01129nam a2200301 a 4500
001			4454847
003			OSt
005			20210414113940.0
008			951206s1996 txuab b 001 0 eng
010			_a 95070063
020			_a0030983673
040			_aDLC _cDLC
050	0	0	_aHF5415.2 _b.C49 1996
082	0	0	_a658.8/3 _220
100	1		_aChurchill, Gilbert A.
245	1	0	_aBasic marketing research. / _cGilbert A. Churchill, Jr.
246	3	0	_aMarketing research
250			_a3rd ed.
260			_aFort Worth : _bDryden Press, _cc1996.
300			_axvii, 863 p. : _bcol. ill., col. maps ; _c27 cm.
440		4	_aThe Dryden Press series in marketing
504			_aIncludes bibliographical references and index.
505			_aContents: Introduction to marketing research and problem definition -- Research design -- Data collection methods -- Data collection forms -- Sampling and data collection -- Data analysis -- Research reports.
650		0	_aMarketing research.
906			_a7 _bcbc _corignew _d2 _eopcn _f19 _gy-gencatlg
942			_2lcc _cBK
999			_c899 _d8399