| 000 | 02319cam a22003614i 4500 | ||
|---|---|---|---|
| 001 | 18200618 | ||
| 003 | OSt | ||
| 005 | 20220609143019.0 | ||
| 008 | 140625s2016 maua b 001 0 eng | ||
| 010 | _a 2014944159 | ||
| 020 | _a9781285858340 | ||
| 040 |
_aDLC _beng _erda _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.P658 2016 |
| 082 | 0 | 0 |
_a658.8 _223 |
| 100 | 1 |
_aPride, William M., _d1942- |
|
| 245 | 1 | 0 |
_aMarketing / _cWilliam M. Pride, Texas A & M University, O. C. Ferrell, University of New Mexico. |
| 246 | 1 | 0 | _aPride & Ferrell marketing |
| 250 | _a2016 edition. | ||
| 264 | 1 |
_aBoston, MA, USA : _bCengage Learning, _c[2016] |
|
| 300 |
_axxxi, 687 pages : _billustrations ; _c28 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 500 | _aPart I: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS.1. An Overview of Strategic Marketing.2. Planning, Implementing, and Evaluating Marketing Strategies.Part II: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITIES.3. The Marketing Environment.4. Social Responsibility and Ethics in Marketing.Part III: MARKETING RESEARCH AND TARGET MARKET ANALYSIS.5. Marketing Research and Information Systems.6. Target Markets Segmentation and Evaluation.Part IV: BUYING BEHAVIOR, GLOBAL MARKETING, AND DIGITAL MARKETING.7. Consumer Buying Behavior.8. Business Markets and Buying Behavior.9. Reaching Global Markets.10. Digital Marketing and Social Networking.Part V: PRODUCT DECISIONS.11. Product Concepts, Branding and Packaging.12. Developing and Managing Products.13. Services Marketing.Part VI: DISTRIBUTION DECISIONS.14. Marketing Channels and Supply-Chain Management.15. Retailing, Direct Marketing and Wholesaling.Part VII: PROMOTION DECISIONS.16. Integrated Marketing Communications.17. Advertising and Public Relations.18. Personal Selling and Sales Promotion.Part VIII: PRICING DECISIONS.19. Pricing Concepts.20. Setting Prices.Career Appendix.Financial Analysis.Sample Marketing Plan. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aFerrell, O. C. | |
| 906 |
_a7 _bcbc _corigcop _d2 _eepcn _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
_c9005 _d16505 |
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