000			01225pam a2200301 a 4500
001			4396644
005			20210414113940.0
008			920810s1993 ilua b 001 0 eng
010			_a 92030863
020			_a0256081123
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5415.2.D537
082	0	0	_a658.8/3 _220
100	1		_aDillon, William R.
245	1	0	_aEssentials of marketing research. / _cWilliam R. Dillon, Thomas J. Madden, Neil H. Firtle.
260			_aHomewood, IL ; _aBoston, MA : _bIrwin, _cc1993.
300			_axviii, 556 p. : _bill. ; _c26 cm.
440		4	_aThe Irwin series in marketing
500			_a"Free instructor's copy ... Not for sale"--P. 4 colophon.
504			_aIncludes bibliographical references and indexes.
505			_aContents: Marketing research environments -- Acquiring data: an overview -- Measurement, scaling and questionnaire design -- Data analysis -- Presenting the research and ethical issues.
650		0	_aMarketing research.
700	1		_aMadden, Thomas J.
700	1		_aFirtle, Neil H.
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cBK
999			_c902 _d8402