000 01465nam a22001817a 4500
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008 220623b ||||| |||| 00| 0 eng d
020 _a9780073403281
050 _aHF5718.C267(2e)
100 _9Cardon, Peter W.
245 _aBusiness communication : developing leaders for a networked world /
_cPeter W. Cardon.
250 _a2nd ed.
260 _aNew York :
_bMcGraw-Hill Education,
_c2016.
300 _axxxvii, 548 p. :
_bill. chiefly col. ;
_c28 cm.
500 _aIncludes index.
505 _aContents : Part 1 : Introduction to business communication : Establishing credibility -- Part 2 : Principles of interpersonal communication : Interpersonal communication and emotional intelligence -- Team communication and difficult conversations -- Communicating across cultures -- Part 3 : Principles of business messages : Creating effective business messages -- Improving readability with style and design -- Email and other traditional tools for business communication -- Social media for business communication -- Part 4 : Types of business messages : Routine business messages -- Persuasive messages -- Bad-news messages -- Part 5 : Reports and presentations : Research and business proposals and planning for business reports -- Completing business proposals and business reports -- Planning presentations -- Delivering presentations -- Employment communications.
942 _2lcc
_cBK
999 _c9026
_d16526