000			01767cam a22003614a 4500
001			12224703
003			OSt
005			20210414113940.0
008			001107s2001 nyua b 001 0 eng
010			_a 00065374
020			_a0071364145
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.R55
082	0	0	_a658.8 _221
100	1		_aRobinette, Scott.
245	1	0	_aEmotion marketing :the Hallmark way of winning customers for life. / _cScott Robinette and Claire Brand ; with Vicki Lenz.
260			_aNew York : _bMcGraw-Hill, _cc2001.
300			_a247 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 233-237) and index.
505			_aContents: The business case for emotion marketing -- The value star-a model for emotion marketing -- Emotional E: equity -- Emotional E: experience -- Emotional E: energy -- Product and money- the rational side of the star -- Building customer relationships that last -- Emotion in marketing communications -- Emotion marketing on the internet -- The Other E-employees -- Emotion marketing - an action.
650		0	_aMarketing.
650		0	_aCustomer relations.
650		0	_aConsumer satisfaction.
700	1		_aBrand, Claire.
700	1		_aLenz, Vicki.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/mh041/00065374.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/mh021/00065374.html
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh021/00065374.html
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c903 _d8403