000			01651nam a22002177a 4500
005			20220706131438.0
008			220706b ||||| |||| 00| 0 eng d
020			_a9781259030659
050			_aHF5415.G75(3e)
100			_9Grewal, Dhruv.
245			_aMarketing / _cDhruv Grewal ...[et al.]
250			_a3rd Canadian edition.
260			_aToronto : _bMcGraw-Hill / Ryerson, _c2015.
300			_axxix + various pagings _bill. ; _c29 cm.
500			_aIncludes index.
505			_aContents : Section one : Assessing the marketplace : Overview of marketing -- Developing marketing strategies and a marketing plan --- Analyzing the marketing environment -- Section two : Understanding the marketplace : Consumer behaviour -- Business-to-business marketing -- Section three : Targeting the marketplace : Segmentation, targeting, and positioning -- Marketing research -- Section four : Value creation : Developing new products -- Product, branding, and packaging decisions -- Services : the intangible product -- Section five :Transacting value : Pricing concepts and strategies : establishing value -- Section six : Value delivery : designing the distribution channel and supply chain : Distribution channels -- Retailing and multichanneled marketing -- Section seven : Value communication : Integrated marketing communications -- Advertising, sales promotions, and personal selling -- Social and mobile marketing -- Section eight : Marketing in the global environment : Globa, marketing -- Ethics and socially responsible marketing
700			_aLevy, Michael.
700			_aLight, Shirley.
700			_aPersaud, Ajax.
942			_2lcc _cBK
999			_c9053 _d16553