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008			120530t xxu||||| |||| 00| 0 eng d
040			_cLC
050			_aHF5415.13.M34
245			_aMarketing. /
246			_aBUS 3301 - September 2012
260			_aLondon, Ontario: _bIvey Business School, _c2012.
300			_a[various pagings].: _bill.;
490			_3Business case studies
505			_aContents: An introductory note on marketing management -- Metabical: positioning an communications strategy for a new weight loss drug -- Metabical: pricing, packaging and demand forecasting -- Recommendations for a new weight loss drug -- Voos Artesian Water from Norway- Oasis of the seas -- Struggling to make the best buy -- Kraft Foods -- Hubspot inbound marketing and Web.2.0 -- Starbucks -- Red Lobster -- Mountain Man Brewing Company -- Hips Feel Good -- CardSwap -- EASYJET -- Tesco PLC -- Soren Chemical -- Boise Automation -- The Londoner -- Kraft General Foods Canada Inc -- Molson Canadian -- Danada Goose -- Black and Decker Corp.
653			_aMarketing
700			_qTaylor, Michael _922
710			_bIvey Business School _923
942			_2lcc _cBK
999			_c9089 _d16589