000			01764nam a22001937a 4500
008			120517t xxu||||| |||| 00| 0 eng d
020			_a8120328256
050			_aHF5415.K636(11e)
100			_aKotler, Philip.
245			_aPrinciples of marketing. / _cPhilip Kotler and Gary Armstrong.
250			_a11th ed.
260			_aNew Dehli : _bPrentice Hall of India, _c2006.
300			_axix, 651 + various pagings : _bill(some col.) ; _c27 cm.
500			_aIncludes appendix, glossary and index.
505			_aContents: Part 1: Defining marketing and the marketing process: Marketing: managing profitable customer relationships -- Company and marketing strategy: partnering to build customer relationships -- Part 2: Understanding the marketplace and consumers: the marketing environment -- Managing marketing information -- Consumer markets and consumer buyers behavior -- Business markets and business buyer behavior -- Part 3: Designing a customer-driven marketing strategy and marketing mix: Segmentation, targeting, and positioning: building the right relationships with right customers -- Product, services, and branding strategies -- New-product development and life-cycle strategies -- Pricing product: pricing considerations and approaches -- Pricing products: pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales promotion, and public relations -- Personal selling and direct marketing -- Part 4: Extending marketing: Creativity competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing ethics and social responsibility.
650			_bMarketing.
700			_aArmstrong, Gary.
942			_2lcc _cBK
999			_c920 _d8420