000			00852nam a22002057a 4500
008			120517t xxu||||| |||| 00| 0 eng d
020			_a13:9780137006694
020			_a10:0137006691
050			_aHF5415.K91
100			_aKotler, Philip
245			_aPrinciples of marketing. / _cPhilip Kotler and Gary Armstrong
250			_a13th ed.
260			_aBoston: _bPearson, _cc2010.
300			_a637 + various pagings: _bill(some col.); _c28cm.
500			_aIncludes index
505			_aContents: Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven marketing strategy and mix -- Extending marketing -- Appendix 1: Marketing plan -- Appendix 2: Marketing by the numbers -- Appendix 3: Careers in marketing.
650			_bMarketing
700			_aArmstrong, Gary
942			_2lcc _cBK
999			_c925 _d8425