| 000 | 01001nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 2582937 | ||
| 005 | 20210414113941.0 | ||
| 008 | 960617s1997 mauab b 001 0 eng | ||
| 020 | _a0395665922 (student book) | ||
| 040 |
_aDLC _cDLC |
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| 050 | 0 | 0 | _aHF5415.32.H69 |
| 100 | 1 | _aHoyer, Wayne D. | |
| 245 | 1 | 0 |
_aConsumer behavior. / _cWayne D. Hoyer and Deborah J. MacInnis. |
| 260 |
_aBoston : _bHoughton Mifflin, _cc1997. |
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| 300 |
_axxviii, 675 p. : _bill. (some col.), col. map ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references (p. 555-648) and indexes. | ||
| 505 | _aContents: The Psychological core -- The Process of making decisions -- The Consumer's culture -- Consumer behaviour outcomes -- Consumer welfare. | ||
| 650 | 0 | _aConsumer behavior. | |
| 700 | 1 | _aMacInnis, Deborah J. | |
| 906 |
_a7 _bcbc _corignew _d2 _eopcn _f19 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
_c927 _d8427 |
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