000			01641pam a2200277 a 4500
001			1636598
003			OSt
005			20221011132451.0
008			960909s1997 njua b 001 0 eng
020			_a9780135145579
040			_aDLC _cLC _dDLC
050	0	0	_aHF5415.M36.S65
082	0	0	_220
100	1		_aSolomon, Michael R. _9623
245	1	0	_aMarketing : real people, real decisions. / _cMichael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Broock Smith et all
250			_aThird Canadian Edition
260			_aUpper Saddle River, N.J. : _bPearson Education Inc, _cc2008.
300			_axvii, 602 p. : _bcol. ill. ; _c29 cm.
504			_aIncludes bibliographical references and indexes.
505			_aContents: Identifying and specifying value opportunities : What is marketing -- Making strategic marketing decisions -- Market segmentation and positioning -- Understanding customer value needs and behaviour : Marketing research -- Consumer buying behaviour -- Organizational buying behaviour -- Creating the value proposition: Product Strategy -- Product management -- Pricing strategy -- Delivering communications and implementing the value proposition: Channels and supply chain strategy -- Retailing and etailing -- Integrated marketing communications -- Communication mix and tactics -- Developing and implementing a marketing plan.
650		0	_aMarketing _xVocational guidance. _9624
700	1		_aStuart, Elnora W. _9625
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cBK
999			_c9280 _d16780