000			00927nam a22001817a 4500
008			120521t xxu||||| |||| 00| 0 eng d
020			_a0749427728
050			_aHF5415.2.B53
100			_aBirn, Robin J.
245			_aThe Effective use of market research: a guide for management to grow the business. / _cRobin J. Birn
250			_a3rd ed.
260			_aLondon: _bKogan page, _c1999.
300			_axi,162 p.: _c23cm.
500			_aIncludes index
505			_aContents: Key to making goods decisions -- Getting the information you really need -- The Best research techniques anyone can use -- What to measure and how to measure it -- You have the information-now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
650			_bMarketing research
942			_2lcc _cBK
999			_c931 _d8431