| 000 | 01018nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 4509961 | ||
| 005 | 20210414113942.0 | ||
| 008 | 980708s1999 txua b 001 0 eng | ||
| 020 | _a0030243564 | ||
| 040 |
_aDLC _cDLC |
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| 050 | 0 | 0 | _aHF5415.2.Z537 |
| 100 | 1 | _aZikmund, William G. | |
| 245 | 1 | 0 |
_aEssentials of marketing research. / _cWilliam G. Zikmund. |
| 260 |
_aFort Worth, TX : _bDryden Press, _cc1999. |
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| 300 |
_axxii, 422 p. : _bcol. ill. ; _c26 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aContents: Introduction -- Designing research studies -- Measurement -- Sampling and statistical theory -- Analysis and reporting -- Sunbelt energy corporation -- Employees federal credit union -- Statistical tables -- Glossary of frquently used symbols -- Glossary of terms -- Credits. | ||
| 650 | 0 | _aMarketing research. | |
| 906 |
_a7 _bcbc _corignew _d2 _eopcn _f19 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
_c932 _d8432 |
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