000			01803nam a22001817a 4500
008			120521t xxu||||| |||| 00| 0 eng d
020			_a0072430095
050			_aHF5415.M3693
100			_aPerreault, William D. Jr.
245			_aLearning aid for use with basic marketing:a global managerial approach. / _cWilliam D. Perreault Jr, and E. Jerome McCarthy
250			_a14th ed.
260			_aBoston: _bMcGraw Hill, _cc2002.
300			_axi,22-12 p.: _bill; _c27cm.
505			_aContents: Marketing's role in the global economy -- Marketing's role within the firm or nonprofit organization -- Focusing marketing strategy with segmentation and positioning -- Evaluating opportunities in the changing marketing environment -- Demographic dimensions of global consumer markets -- Behavioural dimensions of the consumer market -- Business and organizational customers and their buying behaviour -- Improving decisions with marketing information -- Elements of product planning for goods and services -- Product management and new-product development -- Place and development of channel systems -- Distribution customer service and logistics -- Retailers, wholesalers, and their strategy planning -- Promotion-introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion -- Pricing objectives and policies -- Price setting in the business world -- Implementating and controlling marketing plans: evolution and revolution -- Managing marketing's link with other functional areas -- Developing innovative marketing plans -- Ethical marketing in a consumer-oriented world: appraisal and challenges -- Appendix A: Economic fundamentals -- Appendix B: Marketing arithmetic.
650			_bMarketing -- Management
700			_aMcCarthy, Jerome E.
942			_2lcc _cBK
999			_c933 _d8433